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The full-service advertising agency of Texas Electric Cooperatives
As part of the TEC Communications Department, Cooperative Communications offers a complete menu of advertising products and services.
The Communications staff and their network of resources have years of experience in design, photography, production, copywriting and project management. With a commitment to excellence and an understanding for the personalized needs of each client, Cooperative Communications promises efficiency and economy without sacrificing quality.
At Cooperative Communications, we listen before we launch.
Marketing and communications materials available from Cooperative Communications include, but are not limited to:
* Print, Radio and Television Ads
* Image Campaigns
* Logo Design and Identity Programs
* Web Design
* Marketing Plans
* Strategic Communication Plans
* Brochures and Bill Stuffers
* Videos
* Annual Reports
Recent Cooperative Communications Projects
 Wood County Electric Cooperative
The Wood County EC’s 65th Anniversary Project—a 12-page magazine and 13-minute video—was created by Cooperative Communications to celebrate the co-op’s 65 years of service to a nine-county area in East Texas. Blending historic and contemporary photos, the design for the magazine sent a message about the co-op’s down-to-earth spirit as well as its standing as a first-rate business in the 21st century.
In the video, employees and member-customers told the co-op story. By visually creating a strong sense of place, the video showed how Wood County EC consistently meets the expectations of members, both large and small, and how the success of the co-op is directly tied to the success of the community.
Both the magazine and video have had multiple communication uses, including education of member-customers, legislators, educators, and community and economic development leaders. They also comprised the co-op’s Touchstone EnergyÒ project for the year.
 Brazos Electric Power Cooperative
Brazos Electric is a generation and transmission cooperative serving 17 distribution cooperatives. Managers of member cooperatives expressed a need for materials to assist their key accounts representatives in reassuring potential commercial and industrial customers that they would receive the highest quality electric service from a co-op.
The Cooperative Communications team recommended and produced a 12-page, magazine-format pocket brochure and complementary trifold brochure to meet this communication challenge. The design and copy were carefully planned to reflect Brazos Electric’s solid business practices, technological capabilities and widespread service area.
 CoServ Electric
Cooperative Communications worked with CoServ Electric on a variety of projects, including bill stuffers, local pages special features and a print ad campaign. A series of local pages special features were designed and written to prepare CoServ member-customers for the launch of the co-op’s Operation Roundup program. Cooperative Communications has produced two print ad campaigns highlighting CoServ employees for the Frisco RoughRiders minor league baseball team programs.
 Insurance Network of America
Insurance Network of America, a member of the TEC Business Alliance Program, commissioned Cooperative Communications to produce an eight-page, magazine-format brochure promoting the company’s services as a co-op utility insurer. Using client testimonials, dramatic photography and reader-friendly copy, the brochure sends a message of high quality, personalized service and commitment to integrity.
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